Mitsubishi Electric India's Elevators and Escalators transforming vertical transportation market
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The rapid economic growth coupled with growing urbanization has led to a boom in the Indian construction industry, which is currently the third-largest in the world. One of the most visible facilities of the construction industry is elevators and escalators in urban residential and commercial estates. The rise in demand for elevators and escalators is so exponential that it is the second largest market in the world, with a projection to reach 104,600 units by 2021 and cross $2 billion in revenue by 2023.
There are several reasons that contribute to a rise in the demand for elevators and escalators:
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They are a necessity – people and goods need to be carried from one level to another in shopping complexes, large-scale facilities, high-rise buildings and other public spaces such as railway stations, airports, subways and underground markets.
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They are a faster and safer means of vertical mobility and accessibility.
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They increase the resale value of a building.
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They enable optimum utilization of space.
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They are an integral component to the Indian government’s initiatives Smart Cities Mission and Pradhan Mantri Awas Yojana.
Now, while the vertical transportation market is witnessing a fast-paced growth, there exist challenges for service providers. The presence of both domestic and international players has led to intense competition in the space, leading to price wars. Customers want service providers who can provide quality and affordable escalators and elevators backed by prompt, reliable and efficient 24/7 service. There is also pressure on the service providers to minimize the downtime and operational costs, adhere to regulatory compliances, and install the latest, smarter and greener technological features.
Mitsubishi Electric elevators and escalators are always evolving, helping achieve our goal of being No. 1 brank in quality. In order to satisfy customers in all aspects of comfort, efficiency and safety while realizing sustainable society, quality must be of the highest level in all products and business activities while priority is placed on consideration for environment. As the times change, Mitsubishi Electric promises to utilize the collective strengths of its advanced and environmental technologies to offer its customer safe and reliable products while contributing to the society.
Mitsubishi Electric Elevators forayed into the Indian market, which is the second largest market for vertical transportation, in the mid-1990s and has registered a stable growth since then. The company introduced the fastest elevators in India in 2012 and so far has successfully installed nine elevator units in the 53-story residential Ahuja Tower, where the speed of 4 elevators is 6 meters per second (21.6 kph).
In the view of promoting Make in India concept, the company has established an Elevator Factory in Bangalore, a state of art manufacturing facility with cutting edge technologies. The factory is equipped with an Elevator Test Tower and a dedicated Field-Training Centre. This ensures that the company can manufacture the most reliable elevators to comply with Indian standards of safety and quality. In order to cut down delivery time, strengthen the product competitiveness and enhance technological capability, the company launched NEXIEZ-LITE, an elevator model, a few years ago. This elevator model not only consumes less power but also has minimal impact on the environment, thereby making it a greener alternative to other elevators in the market.
The refined design of NEXIEZ-LITE series assures superior safety of passengers. Mitsubishi’s long-term commitment to developing energy-efficient elevators has created systems and functions that make intelligent use of power.
The performance of Mitsubishi Electric Elevators reflects in its achievements which boast of three world records - fastest lift (elevator), tallest lift (elevator) in a building and fastest double-deck lift (elevator) at Shanghai Tower. The company installed 114 units at Shanghai Tower. The fastest elevator travels at 1,230 meters per minute speed directly from the second basement level to the observation deck on the 119th floor in just about 53 seconds. The tallest lift (elevator) in a building has two emergency-use units that travel 578.55 meters between the third basement level and the 121st floor. The fastest double-deck lift (elevator) has eight units that travel at 600 meters per minutes, directly between the ground floor and hotel lobby on the 101st floor.
The fact that Mitsubishi Electric Elevators follows strong and stringent internal quality systems has made its offerings a benchmark in the industry. The company will continue to deliver only the best, efficient and reliable quality products, customized to the Indian market.
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First Published: Feb 25 2019 | 12:37 PM IST