Ramneek Sidhu Shares His Views On The Future Of Digital Marketing

Digital Media has turned into an important player in the marketing field and it is important for start-ups and small scale businesses to realize its true and massive potential. In times of the Covid pandemic, creative marketing on the digital ecosystem holds key to the success of businesses. Small and medium enterprises especially need professional assistance to meet the unprecedented challenges posed by the global pandemic.

Foreseeing the future for digital marketing in the years that follow, digital marketing consultant and expert, Ramneek Sidhu has come up with various plans to make digital marketing the ultimate solution for all marketing related solutions. According to this 26 year old marketing strategist, every business needs a unique marketing approach to run a business that makes them stand out against their competitors. His approach to marketing on various digital platform is centered on customer experience and how to efficiently respond to the needs and backgrounds of people who are looking to buy or invest.

He says, "Nowadays, clients are interested in companies that actually know them and have established a personalized interaction in order to respond to their anticipated needs. This is exactly where the advantage of digital marketing comes in to initiate a lasting customer relationship with the companies. This type of conversational marketing facilitates a one-to-one, real-time connection between marketers and customers. This will help make the companies be available across a broad spectrum of channels."

He also expresses his concern over the importance of social media apps and how it has changed the scene for digital marketing. The most recent trend being the focus on influencer marketing. Sidhu observes that, "Consumers trust influencers opinions of products much more than what brands say about themselves. There have been several instances of rise in sale by recommendations through various influencers."

Moreover, these change in trends over the years had influenced Ramneek Sidhu as an emerging digital marketing consultant. It in fact provided him with an idea about the high chance and probabilities to the future of digital marketing. With his first few years as a freelance Consultant, he welcomed criticisms and rectified his faults which later have way to the setting up of his first digital marketing company, Digital Kings in the year 2016. With this, he was able to draw influence from working with various celebrities from the sports field, renowned brands, business companies and Bollywood celebrities. Sidhu also had the fortune to collaborate with several international brands over the years.

With his observation on the current trends and incorporating them by combining with his signature strategies, he intends to create waves in the field of digital marketing in the coming years. Expanding his consultancy to Canada in 2021, Ramneek Sidhu seeks to put his observation into practice.