Raring to become the king in the vast pre-owned luxury car market of India is Kings Auto
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King Auto has speedily moved to the top of the markets under the leadership of ace multipreneur Mohit Bansal of K2 Group
It is quite surreal to know and learn about the many advancements and developments that have been taking place across business industries and fields worldwide; some say the changes are a result of the changing trends and times of the markets, while some others are of an opinion that the pandemic completely revolutionized the dynamics of the business. In any which way, the changes have been evident and how. Talking about the pre-owned luxury car markets of India and the world, it saw some great shifts and developments. Mohit Bansal and Shubham Bansal, the men and the minds behind K2 Group, comprising of a host of business ventures, also lead Kings Auto, which is raring to reach the top of the pre-owned car markets. Today, we got in touch with Mohit Bansal to understand more about his company and a deep understanding of the industry.
Kings Auto comes as a breath of fresh air in the pre-owned luxury car markets, which is a sister company of the K2 Group India. It is a rising firm that has been doing excellently well as major sellers of pre-owned luxury cars in India. Throwing light on the pre-owned car market in India, the head honcho of the K2 Group Mohit Bansal says it is segmented by vehicle type, vendor type and fuel type and the rise of the industry was such that in the year 2019, it was valued at USD 24.4 billion, according to a study. Not just that, it is also expected to register a CAGR of 15.12% in the forecasted period of 2020 to 2025. As we saw the rise of the semi-organized and organized sector, the used car markets evolved in the country.
However, Mohit Bansal also said that factors like good price experience, high financing cost of pre-owned cars and a standardized dealer experience might pose as a hurdle in the growth of the industry. Some of the market challenges are where OEMs and OEM dealers have shown more interest in selling new cars to generate their maximum revenue, supported by new car incentives at the dealerships. Sales is another challenge where other than the organized market segments, pose as one of the biggest hurdles for instilling confidence in pre-owned car buyers. The buyers of pre-owned cars are also worried about spares availability and post-sales service.
With its focus on premium services and first-class experiences, Kings Auto has gone beyond boundaries, bringing the convenience that luxury car owners crave for. Their top-notch services and assistance have what raised their stocks in the market. It also helps customers with easy financing options to help people get nearer their luxury car dreams, putting all the challenges at the back seat and speedily moving ahead in the pre-owned luxury car markets.
Mohit Bansal also tried to explain to people about the pros and the stigmas of the market, where highlighting the stigmas first, he said repair prices, decreased fuel efficiency, maintenance costs, dated technology, etc., are a few things that appear as negatives, but when Kings Auto comes into the picture, customers are in for a treat with high-quality services with 100% certified products and best of technologies. The pros include less depreciation, higher-quality, and also certified pre-owned programs.
Mohit Bansal points out that the pre-owned car markets have seen a constant surge in its growth. Some of the major factors that have driven the growth of the market also include, increase in the base of the younger population, higher depreciation value, internet penetration in non-metros and increased disposable income of customers.
Mohit Bansal of the K2 Group India with his firm Kings Auto is working relentlessly with an aim to change the dynamics of the industry for the better, providing people easy access to first-class services, selling and buying cars, as well as managing their titleship experience, plus a 3 years buy back guarantee, helping people achieve their luxury car dreams like never before.
Topics : luxury car market
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First Published: Mar 18 2021 | 10:52 AM IST