Social media enables discovery of brands this festive season

With accelerated digital adoption, industry experts recommend marketers to leverage social media to drive brand discovery this season

It’s that time of the year when the celebrations commence. And this year will be witness to a unique festive season with the prolonged impact of the pandemic. Due to the economic uncertainty, the consumers are expected to be measured in their category choices. There is an increasing value-seeking behavior, with a preference for trusted brands.  Brands need to nudge consumers and get into their consideration set, on the media platforms where the consumers are spending a lot of time. With digital acceleration like never before discovery, inspiration and purchase is all happening on mobile. Facebook family of apps with wide