Vijay Sales to Rasna: Summer sales of beverages, white goods a damp squib

Godrej Appliances had earlier said it had cut production in June due to an inventory pile-up due to weak demand

Sales of consumer durables and beverages got impacted this summer due to unseasonal rains, especially in the northern region of the country. While some consumer durables makers and retailers saw growth, it was well short of their expectations, industry executives said.

Vijay Sales, a leading retailer of white goods, or large home appliances, witnessed a drop in sales of air conditioners and refrigerators, which typically fly off the shelves in the summer months.

“Over the March-June period, we have seen sales of air conditioners and refrigerators drop by 15 per cent,” Nilesh Gupta, managing director of Vijay Sales, told Business