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We have seen a surging demand for new skills and qualifications in the job market in the year 2024. But the research predicts a similar trend can be expected for the most in-demand skills in 2025. The trend is likely to evolve in the coming years as newer technologies emerge.
Recently, a study was conducted by Upwork Research Institute revealing the most in-demand job opportunities, especially in the field of Artificial Intelligence (AI) and Machine Learning (ML).
More and more industries are embracing AI and resultantly they are looking for skilled workers who can utilise these technologies with unique human insight.
AI and ML skills are currently the most demanding ones seeking talent with hands-on experience managing projects which create marketing materials and more.
Top 5 in-demand skills and job opportunities for 2025
If you are looking for a job opportunity or want to switch careers, here are the top 5 skills on demand or job opportunities offering high pay in 2025.
Data science and analytics
Upwork research revealed companies are looking for people who are pros in analytical skills, including Generative AI modelling, Data analysis and Machine learning. The work is available for those professionals with these skills who help tech clients implement an existing large language model (LLM) into an organisation building generative AI applications from the ground up.
Coding and web development
The research also found that professionals, who possess coding and web development skills are also in high demand nowadays. Companies are seeking to work with skilled professionals in AI-assisted web and software development, Scripting and automation, and Database development. The demand for development that doesn't involve AI—but many companies and independent professionals see benefit in using tools like Github Copilot and ChatGPT.
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Sales and Marketing
There are always new skills to master in sales and marketing, but one skill always remains the backbone of this sector–good communication skills. The demand for skilled professionals who are good in sales skills, especially business development, Al-assisted copywriting, and email marketing is on the rise. People with these skills can find opportunities even in industries with roles like sales consultants, content writers and brand managers.
Consulting
Another industry that flourished in 2024 and will continue to show an upward trend is consulting opportunity. Companies are depending on AI consultant as more and more companies want to work with professionals who are good with branding and marketing, business development and Human resources (HR) administration.
Project management and administrative support
Companies are always in search of people who can help them track moving parts—and move projects to completion. This is one of the most in-demand jobs especially for companies searching for admin and project management skills such as Information Technology (IT) project management, Executive virtual assistance, and Logistics coordination.
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