 "Reading between the lines of BJP slogans suggests supreme confidence — as if who ultimate winner of the elections is a foregone conclusion, said experts file photo: PTI")
Taglines ranging from “Abki Baar Modi Sarkar” to “Phir Ek Baar Modi Sarkar” capture the 10-year journey of the Bharatiya Janata Party (BJP) with Theme Modi at the centre of it all. Against that backdrop, political watchers, analysts, and party insiders interpret the BJP’s standout messaging in the 2024 election campaign and how it compares with the previous two Lok Sabha polls in 2014 and 2019.
A BJP insider, who did not want to be named, described the party’s 2014 campaign as aggressive and combative. It showcased what’s possible riding on the Gujarat model of performance at a time when
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