All the three key players in Uttar Pradesh politics, BJP, Samajwadi Party-Congress alliance and Bahujan Samaj Party are eyeing significant gains in the region often dubbed as Poorvanchal as the player who scores high here gets to govern the state. Big names in UP politics like Prime Minister Narendra Modi, UP chief minister Akhilesh Yadav, SP veteran Mulayam Singh, BSP chief Mayawati and Congress vice-president Rahul Gandhi may not be contesting the assembly elections but are trying hard to maximise their influence in the crucial eastern region which goes to polls in the last two phases on March 4 and