Malayalam cinema gets a new home outside Kerala: Is this boom sustainable?

Its share of the Indian box office has already risen to three times the average for the last many years

Chidambaram’s Manjummel Boys is a gripping watch. The story of a boys’ outing gone wrong, was released in February this year to gross (including taxes and trade share) a record Rs 168 crore at the box office. This week it was released on Disney + Hotstar.

Manjummel Boys joins a long list of Malayalam films having a fantastic run at the box office this year. There is the Fahadh Faasil starrer Aavesham about an eccentric gangster, Girish AD’s romantic-comedy Premalu, Blessy’s survival-drama Aadujeevitham -- The Goat Life, and Rahul Sadasivan’s taut thriller Bramayugam, with superstar Mammootty in the lead.

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