Charge of the light brigade: Charting the rise of micro-ATM channel

The micro-ATM channel has held its own despite growth in digital payments and pricing not being raised

“We want to be the Blinkit of cash delivery,” says Suneel Aiyer, mentor and advisory board member at PocketATM. Its business model: Put idle cash in kiranas’ tills back into play. Assume you want Rs 2,000 in cash, you flash a QR code at the outlet; your account is debited and cash is handed over. A matching credit entry is made in the merchant’s account. The clever part here is not PocketATM’s idea but that it has cottoned on and seeks to breathe life into a long-forgotten circular issued by the National Payments Corporation of India (March