Consumer durables sales see a pick-up on lucrative festival finance schemes

Premiumisation gets a push due to longer term EMIs and lower upfront payments

Consumer durables firms are seeing a pick-up in premium item sales and one of the main reasons driving this growth is better financing options available to the consumer this time.

Companies are offering longer-tenure loans, zero down payments and zero interest on a wider assortment of products than ever before, thus making a product more affordable.

While 18 and 24 months equated monthly instalments (EMIs) were available earlier only on select products, it is now being offered on more products.

“Many people are now opting to buy on EMIs and not too many are buying in cash. Same is the