Business Standard

Axis Bank's new savings account for women is packed with perks, discounts

Zero rental fees on small and medium lockers for the first year, followed by a 50% discount from the second year

Axis Bank

Axis Bank | Image: Bloomberg

Sunainaa Chadha NEW DELHI

Listen to This Article

In a  move to empower women financially, Axis Bank has launched the ARISE Women’s Savings Account, a specialized solution designed to cater to the financial needs of women. The account, introduced by Ms. Arundhati Bhattacharya, Chairperson of Salesforce India, offers a range of benefits, including access to women financial experts, personalized investment options, healthcare discounts, and more.
 
This new initiative is part of Axis Bank’s vision to bridge the gender gap in financial participation. 
 
According to the recent data from the National Statistical Office (NSO), women hold only 20.8% of India’s total bank deposits, despite constituting 36.4% of all bank account holders. In metropolitan areas, women’s deposits are only 16.5%, compared to 30% in rural areas.
 
 
Some standout features of the ARISE Women’s Savings Account include:
  • Family Banking Program: Benefits extended to family members, with the option to link children’s accounts without initial funding.
  • Exclusive Benefits: Zero locker fees for the first year, higher transaction limits, and quarterly airport lounge access.
  • Healthcare Coverage: Discounts on women-specific diagnostic tests, unlimited consultations with doctors, and access to wellness sessions.
  • Lifestyle Offers: Discounts on beauty products, childcare benefits, and a complimentary Swiggy One membership.
 
· ARISE Debit Card: Higher transaction limits with Rs 5 Lakh on POS and Rs 1 Lakh at ATMs; includes quarterly airport lounge access and 1 EDGE REWARD Point on every Rs. 200 spent
 
·  Complimentary NEO Credit Card: Includes an instant 10% discount on BookMyShow (up to Rs. 100/month), up to 40% off on Zomato orders, and 1 EDGE REWARD Point on every Rs. 200 spent
 
The account holders can avail exclusive benefits such as:
 
Financial Solutions
  •  Financial guidance by women experts
  • Annual Maintenance Charge (AMC) waiver on the first year for Demat Account
  • Options to invest in a customized basket of stocks, specifically designed for women
  •  Stocks recommendation with 50% discount on SmartEdge
 
Healthcare Benefits
  •  Discounts up to 70% on women-specific diagnostic tests, including Pap Smear, Mammogram, and Cancer Screening
  •  Unlimited consultations with top hospital experts, including general physicians, nutritionists, psychologists, and pediatricians
  • Up to 10% discount on pharmacy prescriptions
  • Access to wellness sessions, including unlimited on-call consultations with dermatologists
 
Lifestyle Offers & Discounts:
  •  Exclusive childcare benefits with FirstCry Club Membership
  •  Complimentary Swiggy One membership
  •  10% discount on beauty and fashion products at Nykaa
 
 " ARISE has been designed to fill these gaps and help women rise to their power and potential. It’s not just a savings account—it’s a response to the real, everyday needs of women. We believe that empowering women financially creates a ripple effect - strengthening families, communities, and the nation as a whole. This initiative underscores our vision of creating an equitable banking ecosystem and society, where every woman has the resources and confidence to achieve her aspirations," said Amitabh Chaudhry, MD&CEO, Axis Bank.
 
Topics : Axis Bank

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Dec 05 2024 | 2:23 PM IST

Explore News