 "India’s creator economy is worth $75-150 million, according to one estimate. (Stock photo)")
When Dolly Singh walked the red carpet at the Cannes Film Festival this week, the spotlight was on Indian content creators. Singh, 34, is one of the most recognizable faces of that profession. Her short social media videos ‘Spill the Sass’ and 'Dollyverse' talk about affordable fashion, and the characters she plays poke fun at everyday life.
“From making candles in a small town of Nainital to walking the red carpet at Cannes…I’ve finally ticked an important milestone off my bucket list,” says Singh, an Instagram influencer and actor.
Digital content creation, once a hobby, is now a full-fledged profession.
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