Business Standard

Gone shopping online: The best deals and discounts for festive season

E-commerce giants and niche websites are wooing customers to log in and splurge

online shopping
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More than 80 per cent Indians plan to shop online in this festive season, says a survey. (File photo)

Namrata Kohli New Delhi
When American writer Erma Bombeck said that the odds of going to the store for a loaf of bread and coming out with just that are three billion to one, she spoke well about impulsive shopping. The festive season is upon us and people are shopping online, thoughtfully or impulsively.

“Where else would you easily shop whilst in your pajamas at night? There are no queues standing in or purchase assistants waiting to help you with your orders, and you can make your orders in minutes. You can buy around the clock,” said Nivedita Nangia, a journalist who lives in

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