Not skin-deep: Luxury personal care shopping gets ethical, demanding

Indian consumers want products that chemical free and are environmentally safe

Beauty care means using products that are ethically made, free of toxins and made for customers who are demanding about safety. It is not a new trend but strengthened after the pandemic.

“I choose my products carefully and only go for hair care, makeup, sunscreen, and skin care products that contain none of the questionable health ingredients commonly found in conventional beauty products. These (safe) products are free from harmful ingredients such as parabens, sulphates and artificial fragrances,” says Asmita Goel, 29, who works with a FMCG company in Gurugram.

A host of brands offer chemical-free personal care.