Awareness drive to immunity booster: India Inc gears up to meet Covid spike

While some firms have even suggested alternative therapies, many others are bringing back the mask mandate and calling for Covid-appropriate behaviour

With Kerala contributing to the majority of Covid-19 cases in the country, Kitex Garments at Kizhakkambalam in Eranakulam district has devised a three-pronged defence strategy – modern medicine, homeopathy and ayurveda – to keep the virus at bay.

Kitex is the world’s second largest manufacturer of children’s apparel with 11,000 employees. About 8,000 have been housed in a dormitory within the factory premises. And Sabu M Jacob, promoter and managing director, explains how they are taking cover from Covid.

Zincovit is being provided in order to boost immunity; there’s Arsenic Album as a preventive homeopathic. And a mixture of 12