Business Standard

Can Tiruppur recover from disruption wreaked by pandemic and war?

Indian exporters anyway have limited pricing power, as they face competition from Bangladesh, Vietnam, Cambodia, Myanmar

Tiruppur, textile
Premium

A manufacturing unit in Tiruppur wears a deserted look. With falling demand, most units in India's knitwear capital are working at 40% capacity. Some have shut down

Shine Jacob Tiruppur
A Angamuthu introduces himself in the past tense.

“Once upon a time, I was an exporter,” he says, with wistfulness on his face.

The founder of Abi Mithra Apparels, located in India’s knitwear capital of Tiruppur, in Tamil Nadu, has a rags-to-riches story. 
He rose from being a textile worker to a manufacturer. Abi Mithra, which has been renamed Abi Creations, once clocked annual revenues of Rs 100 crore.

Rags-to-riches is a familiar theme with many entrepreneurs in Tiruppur. Lately, though, fortune has been flowing in reverse, thanks to the pandemic, the war in Europe, and the resulting disruption of demand

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in