 "Virat Anushka")
Cricketer Virat Kohli and his actress wife Anushka Sharma are set to promote events and experiences through their new business venture Nisarga.
By linking up with like-minded partners, the celebrity couple will promote events and intellectual properties (IPs). These events will be curated in existing IPs and in new ones.
As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company which holds IPs such as drag racing platform, the Valley Run, the company said in a statement.
A popular platform which many say is the T20 of racing, the Valley Run has been
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