Poll by prompt: Strategists look to AI as distillers of public opinion

The AI model produces projections for vote share and seat numbers based on the data

In a small house in Rajasthan’s Samod village, Junaid Khan (name changed on request), along with his two companions, is attempting to initiate a digital revolution in the political strategy space. They employ artificial intelligence (AI) and generative AI (GenAI) tools to map relevant issues in the upcoming panchayat-level elections.

The three men have all previously worked with the Indian Political Action Committee (I-PAC) during the 2015 Bihar and 2017 Uttar Pradesh elections, and have already applied their experience to the gram panchayat elections in Samod, Tetara, Moondli, and other areas.

“We use AI to expedite our data analysis. We