 "Video streaming, streaming")
The streaming video business in India generated 174,000 direct and indirect jobs in 2023. This will rise to 331,000 by 2028. It is now pulling more talent from cities other than Mumbai, Hyderabad, or Chennai as myriad shows are shot and created in other parts of India. For instance, Kohrra (Netflix) was shot in Punjab, The Last Hour (Prime Video) was shot entirely in the northeastern states and in West Bengal.
Panchayat (Prime Video), the most popular show online, has been shot in Madhya Pradesh. The diversity in locations and languages has produced some good storytelling and
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