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'Very, very proud': Anand Mahindra on Araku coffee gifted to G20 leaders

Araku coffee was founded as an effort of the Andhra Pradesh government to help the underprivileged tribal farmers from the scenic Araku Valley

Anand Mahindra, Chairman, Mahindra Group at the Project Nanhi Kali Launch of Teen Age Girls Report in Mumbai. Picture Courtesy- KAMLESH PEDNEKAR

BS Web Team New Delhi

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Industrialist Anand Mahindra on Tuesday lauded the special gifts given to world leaders during their departures after the G20 Summit in New Delhi.

Taking to Twitter, the Chairman of Mahindra Group particularly praised Araku Coffee as a prime example of India's ability to produce the finest quality products on a global scale. 

He said that as chairman of the board of Araku Originals, this achievement made him "very, very proud".

"As the Chairman of the Board of Araku Originals, I can't argue with this choice of gift! It just makes me very, very proud. Araku Coffee is the perfect example of 'The best in the World, Grown in India'..." Anand Mahindra wrote on X (formerly Twitter).
 

In his post, Mahindra also shared a report by news agency ANI on the Centre presenting special gift hampers to the G20 leaders, which featured Araku Coffee.

The coffee is special because it is the world's first terroir-mapped coffee grown on organic plantations in the Araku Valley of Andhra Pradesh. "These coffee beans bear the essence of the valley's rich soil and temperature climate," ANI wrote in its post.

It also added that the Arabic coffee beans have a rare aromatic profile and are known for their unique texture and flavour.

All you need to know about Araku coffee  


Araku coffee is produced by tribal farmers in the South Indian state of Andhra Pradesh. It was founded as an effort of the Andhra Pradesh government to help underprivileged tribal farmers from the scenic Araku Valley, located in the eastern ghats of India. 

The initiative to take Araku Coffee to global consumers started in 2008, with the establishment of Araku Originals by the Naandi Foundation. Araku Coffee is available in nine countries and has flagship stores in Paris and Bengaluru.

Meanwhile, apart from Araku coffee, the hamper gifted to G20 delegates included handicrafts and products reflecting showcasing India's rich culture and depth of craftsmanship. Among the gifts were handcrafted Sandook, red gold, champagne of teas, mangrove honey, a Pashmina shawl, Zighrana Ittar, a Khadi scarf, and commemorative stamps and coins.

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First Published: Sep 13 2023 | 2:19 PM IST

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