Better roads, travel bug, flexible workspace drive up lifestyle SUV segment

The SUV market is the fastest growing market, accounting for about 51 per cent of total sales passenger vehicles (PVs) in India

A young population keen to drive down to offbeat destinations that now boast better roads and are in the lap of nature, flexible workspace policies, and rising disposable incomes are giving a boost to lifestyle sport utility vehicles (SUVs). The segment, which includes models such as Mahindra Thar, Force Gurkha and Isuzu D-Max V-Cross, has the latest entrant in the Maruti Jimny.

SUVs are the fastest-growing market, accounting for about 51 per cent of the total sales of passenger vehicles (PVs) in India. It has sub-segments such as entry SUVs, crossover and urban SUVs, and lifestyle SUVs. Now, the SUVs