Carmakers shift into overdrive with extended festival season deals

An industry source added that the sector fears lower sales in November and December

Carmakers are extending their offers beyond the festival season this time, some until the end of November, while others are set to introduce fresh offers for December, primarily targeting entry-level vehicles.

According to industry experts, this move anticipates a potential decline in demand following a successful festival season and a surge in inventory levels to a record high of 

63–66 days.

“Last month, dispatches totalled around 390,000 units, and dealer stock increased to 63–66 days. With Diwali concluded, we observed single-digit growth in the passenger car segment during the season. Nearly all companies are extending festival offers for entry-level, sedan, and hatchback segments.