The wedding season is in full swing, and an estimated 4.8 million couples are expected to tie the knot before the year draws to a close. For sectors such as jewellery, apparel, hotels, and even automobiles, this season has created a ripple effect, turning what might have been a sluggish year for many businesses into one of strong recovery.
The apparel industry, which faced significant challenges earlier in the year, is now experiencing a revival. Store visits had started to increase during the festive months, beginning with Navratri, and now weddings are providing an added boost.
“Wedding demand is higher