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Saturday, December 21, 2024 | 12:16 AM ISTEN Hindi

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4.8 mn weddings boost business for jewellery, apparel, auto, and hotels

This season has created a ripple effect, turning what might have been a sluggish year for many businesses into one of strong recovery

Weddings have always been important in our country. But they are getting bigger and glitzier.
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Sharleen DsouzaRoshni ShekharSohini Das Mumbai

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The wedding season is in full swing, and an estimated 4.8 million couples are expected to tie the knot before the year draws to a close. For sectors such as jewellery, apparel, hotels, and even automobiles, this season has created a ripple effect, turning what might have been a sluggish year for many businesses into one of strong recovery. 
 
The apparel industry, which faced significant challenges earlier in the year, is now experiencing a revival. Store visits had started to increase during the festive months, beginning with Navratri, and now weddings are providing an added boost.
 
“Wedding demand is higher

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