India has witnessed a mobile revolution in recent years, particularly with one of the fastest 5G networks globally. However, there exists a clear gender gap in India regarding the awareness of mobile money accounts, a key financial tool for achieving financial inclusion.
According to an annual face-to-face consumer survey conducted by Global System for Mobile Communications Association (GSMA) across seven low- and middle-income countries in 2023, adult women in India with phones exhibit the lowest awareness of mobile money accounts. Besides India, the surveyed countries include Bangladesh, Indonesia, Kenya, Nigeria, Senegal, and Pakistan.
The survey reveals that while awareness of