Amazon, Flipkart rising as advertising platforms to challenge Google, Meta

The reasons are not hard to find. "Searches (for purchase) originate on Amazon, therefore advertising leads to sales," says Mehta

It seems like an advertiser's dream come true. Imagine you are a mobile phone marketer, advertising on, for example, Amazon.com. According to Gopa Menon, head of digital, South Asia at media buying agency Mindshare, every rupee you spend could yield an eight-fold return on the advertising money spent. This return is due to a higher likelihood of conversion to buyers, as they are exactly at the point of purchase. "On average, getting a four times return on ad spend is considered decent," says Menon.

Not surprisingly, advertising spends on Amazon are surging. "A client that used to spend Rs 2-3