Belgium's Verlinvest to double its bets in India's growing consumer market

Belgium's Verlinvest aims to double its annual investment in India within three years, a top executive said, focusing on healthcare and lifestyle companies, as it bets on the growing spending power in the world's fastest-growing major economy.
 

"India is the winning market for Verlinvest in Asia, so we are allocating more resources and team focus to India as returns on investments are improving," Arjun Anand, managing director and head of Asia, said in an interview with Reuters earlier this week.
 

Verlinvest, which has invested more than 100 million euros ($110.3 million) in India annually over the last few years, will double its allocation in the next two-three years, Anand said.
 

 

He did not disclose the company's total investment or rate of returns since entering the market nearly 15 years ago.
 

Verlinvest already has stakes in Indian yogurt-maker Epigamia and coffee chain Blue Tokai, and is looking to boost its investments as India outperforms other major economies, driven by a more aspirational middle class.
 

The firm, which has over 2 billion euros in assets under management, counts brands such as vegan milk maker Oatly , coconut water seller Vita Coco, and pet products retailer Chewy in its portfolio.
 

Indian healthcare and lifestyle companies currently comprise less than 10 per cent of its portfolio, Anand said, below the global average of 25 per cent in healthcare and nearly 20 per cent in lifestyle businesses. More than half its capital is in consumer firms.
 

While the company aims to boost its investment in India, Anand says there are challenges as well.
 

It takes longer to book returns on investments and takes roughly a decade to exit stakes, compared to five-seven years elsewhere, he said, adding that the depreciating rupee also hurts returns.
 

Despite these issues, Verlinvest is investing more in India as the country "offers a much greater growth opportunity and that makes returns attractive," Anand said.
 

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