Cost of convenience: Restaurants list higher prices in online menus

The convenience of ordering food online comes at a cost; or, to be more accurate, an ‘additional cost’. Consumers are generally paying more while ordering food from online platforms and apps compared to eating at the same restaurant from which they order online.

Thanks to the rising phenomenon of differential pricing, which might be in violation of contracts, entries in online menus on online aggregator platforms, in several cases, turn out to be higher than the prices in physical dine-in menus.

For instance, a restaurant chain that has outlets in Delhi-NCR, Mumbai, Bengaluru, and other cities sells a plate