For its upcoming restaurants in cities such as Bengaluru, Mumbai and New Delhi, Burmese restaurant Burma Burma is redesigning its interiors to create prominent shelf space for its merchandise and ready-to-eat gourmet products.
These include khow suey pastes, chilli garlic oils, ready-to-eat lotus stem chips, tea leaf salad paste, crunchy seed mix, dry Burmese spices, tea blends, and artisanal ice-creams, along with t-shirts and branded chopsticks.
Burma Burma is one of many restaurants that are diversifying into gourmet retail.
Azure Hospitality, which runs pan-India food and beverage brands such as Mamagoto, Dhaba Estd 1986, Sly Granny and Foxtrot ventured into