 "Amit Trivedi, Ananya Dwivedi")
In the ever-fluid music industry, a revolution is underway — one fuelled by the fusion of DIY (do-it-yourself) culture and cutting-edge technology. From the rise of independent artists to the integration of artificial intelligence (AI), the traditional paradigms of music creation, distribution, and consumption are shifting, giving rise to a new era of creativity and accessibility.
Justh, a former chartered accountant turned singer-songwriter, epitomises this newfound independence. His track, ‘Chor’, made it to the top of Spotify’s Viral 50 (India) list, amassing more than 1.5 million views on YouTube and trending on Instagram reels at top three.
Justh’s success underscores
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