Festive feast: E-com, logistics players load up carts for peak demand

Quick commerce players like Blinkit, Zepto, Swiggy Instamart, and Flipkart are also rapidly expanding their dark store networks as competition intensifies

Ahead of the festival season, e-commerce firms are ramping up hiring for gig roles, third-party logistics (3PL) players are enhancing their infrastructure for faster deliveries, and quick commerce companies are expanding their dark store networks to meet the anticipated demand.

Seasonal jobs are expected to increase by as much as 20 per cent this festival season compared to last year, according to data from the hiring portal Indeed.

E-commerce hiring push

E-commerce marketplace Meesho has created roughly 850,000 seasonal job opportunities within its seller and logistics network, a 70 per cent increase from last year, said Sourabh