Business Standard

Tailwind ahead for consumer durables sector during festival season

There are hopes of better offtake and margin gains

Electronics
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Devangshu Datta

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It’s all eyes on the consumer durables sector during the festival season after a weak Q1FY24 and Q2FY24 was impacted by an erratic monsoon. 

Traditionally, this period sees the highest number of purchases. Dealers and manufacturers are complaining about low business-to-consumer (B2C) off-take during the first half. A pickup in consumption demand would be welcome.

However, business-to-business (B2B) off-take has been reasonable. Companies like Havells, Blue Star, Voltas and Polycab have seen strong B2B volumes.

Some optimism is visible at the dealer level after a reasonably strong pick up of B2C in August. Inventories of items like non-rated fans have

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