Sunday, March 16, 2025 | 04:33 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Future of broadcasting: Rise of free-to-air channels is aiding growth of TV

Even as Pay TV declines, the rise of free-to-air channels is aiding growth of television in large parts of the country

TV, television channel, Free to air, FTA
Premium

Representational Image

Vanita Kohli-Khandekar Pune
Tulsidham Ke Laddu Gopal is a feel-good mythological drama. Tulsi, a devotee of Laddu Gopal (Krishna’s childhood avatar) can sense his presence even while he is invisible to others. The fun and miracles this leads to is what this daily on Shemaroo TV is all about.

It also provides an insight into the future of television -- which is about free, family- oriented, mass, and ad-supported programming.

“The free-to-air world is going through the roof. It is the biggest disruption in the way video is being consumed,” says Deepak Dhar, founder and group CEO for Banijay Asia and Endemol Shine

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in