Adidas to Nike: Global footwear majors put best foot forward in Tamil Nadu

State eyes building raw material ecosystem to woo majors like Nike, Adidas, Puma, New Balance, and Reebok

Suppliers of several non-leather footwear brands like Nike, Adidas, Puma, New Balance, and Reebok are betting big on Tamil Nadu as a manufacturing hub, with the state already in the process of grooming a supplier ecosystem, for which India is almost entirely dependent on imports.

 

According to sources, more than half a dozen global suppliers are in the process of setting up their units in the state as part of their China Plus One strategy and India’s import curbs.

 

To create a raw material supply base for these upcoming players, Kothari Industrial Corporation has signed a pact with the Tamil