 "Global vs local: A battle for dominance in beauty brands market in India make up cosmetics")
A wave of foreign beauty brands is making a splash in the Indian market. Among the latest to join is Kylie Cosmetics, which recently debuted at Sephora India. Kylie Jenner’s beauty line follows in the footsteps of previous entrants like Rihanna's Fenty Beauty and Selena Gomez's Rare Beauty.
Rising disposable incomes among the middle-class and the growing influence of celebrity-endorsed products have created an ideal environment for international beauty brands in India. However, homegrown brands still hold a distinct advantage amidst this influx.
In March, Rihanna introduced Fenty Beauty to India, and Selena Gomez's Rare Beauty launched last year. Through
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