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Indian GCCs turn digital twins of their HQs, lead in emerging tech like AI

For the US-based enterprise software company Planview, its India centre is not just a digital twin but a digital next generation

GCC
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Ayushman Baruah Bengaluru
Global capability centres (GCCs) in India have come a long way from the early 1990s when they were referred to as ‘captives’ of their global headquarters (HQs) to today, when they are emerging as the ‘digital twins’' of their HQs, replicating the work done at their parent organisations and adding more value than ever before.

Indian GCCs today are more like mirrors of their parent organisations in the kind of work they do.

“Whatever is being done there can be done from here too. Distance has already vanished in a post-pandemic world, and the Indian entity has become as important

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