Business Standard

Sunday, January 12, 2025 | 07:58 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Desi single malts raise the bar, pour stiff challenge to foreign peers

India's optimal weather conditions serve as a catalyst, imparting a distinctive flavour profile

alcohol, liqour, drinks, Heineken, Kingfisher, UB, sober curious
Premium

Indian single-malt whiskies are now giving stiff competition to global brands like Lagavulin, Glenlivet, Talisker, and Macallan

Aneeka ChatterjeeAyushman Baruah Bengaluru
The rise of a young, aspirational consumer with high disposable income in India is driving the demand for desi single malts, which, in turn, is leading spirits makers to pump up the production of home-grown single malts like Indri, Godawan, GianChand, and Rampur.

India’s optimal weather conditions further act as a catalyst in lending a unique palate.

Since the invention of whisky in the 1800s in Scotland, imported Scotch has always been the go-to drink when it comes to fine taste, but India is on track to bring about a twist to the tale.

Indian single-malt whiskies are now giving

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in