Lok Sabha polls: How GenAI is rewriting political campaigning strategies

GenAI is being widely employed by political parties and candidates for a personalised approach to voters

Generative artificial intelligence is making a serious impact on political campaigns in India, with instances of AI-generated content being shared by parties on both sides of the political divide. These include K T Rama Rao of the Bharat Rashtra Samithi (BRS) campaigning for the Congress, audio and video messages featuring deceased leaders J Jayalalitha and M Karunanidhi, and a viral song video featuring Prime Minister Narendra Modi. 

As India heads to the Lok Sabha polls, GenAI-driven campaigns are gaining traction, especially given that over half the population uses at least one social media networking site. “The introduction of GenAI in