Millennials, Gen Z driving demand for luxury car rentals in India

Mumbai and Delhi witness fastest growth in demand this year at 35% and 40%, respectively

India’s luxury car rental market is experiencing a surge in demand, particularly in Tier 1 cities such as Mumbai, Bangalore, and Delhi, with executive travellers, especially from the tech sector and younger demographics like the millennials and the Gen Z, increasingly renting high-end vehicles for special occasions and domestic travel. 

Luxorides, a luxury car rental company, observed a 40 per cent rise in bookings on popular routes like Delhi-Rishikesh, Delhi-Vrindavan, and Delhi-Jim Corbett National Park, as well as Chandigarh-Manali and Chandigarh-Ladakh. This growth has also been fuelled by foreigners and NRI travellers seeking ultra luxury travel experiences. 

Mumbai and Delhi are the