FMCG sales: Rural India pulls ahead in Q4FY23, shows Bizom data

Q4 kirana stockpile across products powers FY23 sales growth

Sales of fast-moving consumer goods (FMCG) in rural areas rose sharply in the fourth quarter of 2022-23, while urban sales grew at a slower clip. As a result, sales for the whole year as well grew faster in rural areas than urban, according to the data from Bizom, a retail intelligence platform.

The rural push is being attributed to stocking up at kirana stores across product categories, as well as a push to build stocks for summer products driven by forecasts of unusually high temperatures.

Rural consumer goods sales rose 16.8 per cent in January-March this year (Q4), showing 8.9