Social media giants step up vigil as India gears up for election season

Experts also underline the importance of platforms maintaining internal capabilities for fact-checking through human reviewers

With Assembly elections round the corner, largest social-media platforms have started embracing new mechanisms to crack down on the possibility of targeted campaigns, the influence of fake accounts, and misleading content in India, their largest user base in the world.
 

The growing use of generative artificial intelligence (AI) and its advanced tools that make it difficult to recognise fake content has multiplied challenges in content moderation for platforms such as Google, X (formerly known as Twitter), and Meta-owned Facebook.

The companies are addressing the issue with newer policies, increasing partnerships for fact-checking, and credible sources of information.

Video streaming giant YouTube has