Page 6 - News
Management by algorithm? How businesses should work in the AI era
It is time we reimagined management education in a way that students build an understanding of AI, its usage and application in business, all the while honing their soft skills
 "Management by algorithm? How businesses should work in the AI era")
Traditional education needs a rethink as Covid accelerates ed-tech adoption
Perhaps the most exciting opportunity for MBA programmes will be to craft a life-long experience for its students rather than one limited to one or two years
 "Traditional education needs a rethink as Covid accelerates ed-tech adoption")
Ready for a reboot: How B-Schools can adapt to the new normal amid Covid-19
The pandemic has been a period of serious rethinking at all B-schools
 "Ready for a reboot: How B-Schools can adapt to the new normal amid Covid-19")
Management education in India is poised for a major transformation
This overhaul is likely to comprehensively reform the design, content, and delivery of management education in the country
 "Management education in India is poised for a major transformation")
What we need to do is prepare our B-school students for an uncertain future
Softer skills are the subjects critical for success today. They will lead to implementation of bright ideas by the brightest minds, teamwork, collaboration and entrepreneurship
 "What we need to do is prepare our B-school students for an uncertain future")
What should keep you awake if you're a fresh MBA or planning to go for one?
For one, stop treating your B-school as a glorified placement office
 "What should keep you awake if you're a fresh MBA or planning to go for one?")
War brews between Hindustan Unilever, Sebamed over soap ad campaigns
Sebamed alleges HUL soaps have high pH factor; latter responds with own ads
 "War brews between Hindustan Unilever, Sebamed over soap ad campaigns")
Are wives more resilient than their husbands in business leadership?
Malavika Hegde of Cafe Coffee Day joins a small league of wives who have gone on to rewrite the future of their companies after the untimely demise of their husbands. What accounts for their tenacity?
 "Are wives more resilient than their husbands in business leadership?")
Ad council report has a message for celebrities, education sector
At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them
 "Ad council report has a message for celebrities, education sector")
Consistent on and off the pitch, Mumbai Indians is the brand to bet on
An easy-going atmosphere has allowed Mumbai Indians to flourish on the field, which, in turn, has contributed greatly to its fortunes off it
 "Consistent on and off the pitch, Mumbai Indians is the brand to bet on")
Covid-19 impact: Edtech, gaming companies ad volumes up sharply in pandemic
The ad volumes for edtech grew by 300% and for gaming by 200% between March-October 2020 over the same period last year
 "Covid-19 impact: Edtech, gaming companies ad volumes up sharply in pandemic")
Tanishq's oneness ad bares divide after firm succumbs to pressure
There are lessons in the controversy; brand should have held its ground: Analysts
 "Tanishq's oneness ad bares divide after firm succumbs to pressure")
Indian-origin Srikant Datar named Dean of Harvard Business School
Srikant Datar has been named as Dean of Harvard Business School, succeeding Nitin Nohria and becoming the second consecutive dean hailing from India to lead the prestigious 112-year-old institution
 "Indian-origin Srikant Datar named Dean of Harvard Business School")
Captain Cool retires, but Brand Dhoni still a force to reckon with
His knack of reinventing himself will hold him in good stead, image consultants say
 "Captain Cool retires, but Brand Dhoni still a force to reckon with")
Maruti, Honda, BMW hone the phygital experience for customer affinity
From promoting amateur talent to contact-less sales experiences, auto brands go all out to create customer affinity with a band of invisible salesmen
 "Maruti, Honda, BMW hone the phygital experience for customer affinity")
Amul widens the brand pitch amid lockdown as it looks to reinvent itself
With a slew of new product launches and brand extensions through the lockdown, the dairy major looks to reinvent the brand
 "Amul widens the brand pitch amid lockdown as it looks to reinvent itself")
With new law in place, will brands and stars rethink the endorsement game?
Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?
 "With new law in place, will brands and stars rethink the endorsement game?")
BS READS: Job security vs skill upgrade - the future of one-year MBA course
As the IIMs discuss the status of degrees, the programmes themselves face many questions about placements and applications in the wake of the Covid-19 pandemic
 "BS READS: Job security vs skill upgrade - the future of one-year MBA course")
Emerging business opportunity for food and beverage makers amid coronavirus
Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing products accordingly
 "Emerging business opportunity for food and beverage makers amid coronavirus")
Shikhar Dhawan signs marketing and management agreement with IMG Reliance
IMG Reliance has Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer in its roster
 "Shikhar Dhawan signs marketing and management agreement with IMG Reliance")
