Page 7 - News

Brands launching new products with immunity, health and hygiene in focus

Old brands and new are reshaping the health, hygiene and personal care category, catering to a new basket of needs

HR dept has its work cut out as companies manage layoffs, work from home

Inducting new employees virtually and deciding about earned leave: HR managers have lots of decisions to make.

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

Telcos align with streaming platforms to deepen consumer relationships

Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis

After TikTok ban, brands reconsider the role and power of influencers

With the pandemic and the ban on TikTok narrowing down opportunities for customer engagement, brands reconsider the role and power of influencers

Big brands tip the scales, grow faster and bigger than regional ones

National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?

HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category

The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Pre-owned car sellers expect a spike in demand in times of Covid-19

A study by second-hand car dealer Cars24 showed 22.5 per cent of the consumers, who were planning on buying a new car last year, would prefer used cars now due to limited budget

Bigbasket is charting next phase of growth by juggling offline, online play

The company is eyeing to fill the white spaces as it were and expand its offering as an omni-channel operation

IIM Bangalore jumps 25 places to break into top 50 of QS EMBA Rankings

There are also two new Indian entries into the EMBA Rankings this year, including Indian School of Business (ISB) debuting at 81st position, while IIM Kozhikode ranks in the 101+ grouping

An attempt to resolve fallouts of pandemic on new and existing businesses

This is the situation in which a large number of recent and would be entrepreneurs around the world and in India find themselves

Stanford Rebuild is our answer to Covid-19 pandemic, says Stefanos Zenios

Zenios tells Anjuli Bhargava that rapid innovation is, and will continue to be, necessary due to the upheaval of the pandemic

War of words: ITC, Nestle redraw the battle lines after HC ruling

The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?

J&J sets aside fairness business to stand with #BlackLivesMatter movement

Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in doing that?

Cooking up a storm to make the most of the home-bound consumer demand

RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products

HUL, RB, ITC up the ante in home hygiene with new campaigns, products

Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products

How three MSMEs turned the coronavirus challenge into an opportunity

Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models - basically trying to do more with less

Brands chant the affordability mantra as they chase thrifty customers

The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers

How the shift in purchase behaviour calls for an overhaul in branding

As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies