Page 8 - News

Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?

As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan

Steps SpiceJet took to shift focus from passengers to products in lockdown

It roughly needs around $5 million to convert a Boeing 737 and around $1.5 to convert a Q400 from a passenger aircraft to a cargo aircraft

Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases

As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands

From PepsiCo to Britannia, brands step up to the digital storefront

Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual identities, and the retail experience

Amul raises a virtual storm amid rising sentiment against Chinese products

The homegrown dairy brand finds huge support online, as it plays into the rising sentiment against Chinese products. But has it overplayed its hand?

How Hyundai's Creta beat the odds to become most sold car in May

Smart positioning, continued communication and a global design language have played a big role, say experts

What did it take Ashok Leyland to come up with a customised truck?

An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and two-wheelers, had been customisation

With customer behaviour changing, Eno & Sensodyne lace up for digital race

With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit

Viewership trends reveal the power of free platforms, regional content

For many who believe that TV is dead, this tells you a different story

OTT players diversify content libraries as regional movies, shows score big

Digital entertainers diversify the content libraries as language movies and shows score big in the lockdown

Tata, LIC, Reliance most valued brands but Covid may spoil the equation

Tata group holds on to the top rank while Reliance climbs a spot; Indian Oil debuts in the top 10 list with a 41% jump in brand value

Get, set, fly: Here's how airlines ensured safe travel as services resumed

The first step was identifying the touch points to reduce contact and go for sanitisation wherever that is not possible

Script goes wrong: Caught in a social media storm, Kent looks for cover

Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist

How Covid-19 will change playbook for brands with shift in consumer habits

With a fundamentally transformed consumer, brands need to go hyper-local and reimagine the purchase funnel among other changes: Facebook-BCG

Indian consumers top anxiety list, show maximum wariness about health, job

The state of the Indian consumer has been the subject of attention of a number of agencies in recent weeks

Compassion, health, safety: Brands play down festive pitch on Ramzan

Compassion, health and safety dominate advertising narratives as the celebratory moment loses its sparkle in the lockdown

How customer support agents are learning the ropes of work from home

Anantha Radhakrishnan, CEO and MD of Infosys BPM, sees in this disruption an opportunity to digitise the entire value chain

Brands playing with catch phrases to turn most popular trends into ads

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

WhatsApp sharpens business pitch with efficient bouquet of services

With big brands testing out their business interface, the social messaging app seeks leverage for the vast cache of conversations on its platform

Auto dealers are coming together to walk online trail to stay in the game

As carmakers and customers engage directly via digital channels of commerce, the country's 15,000-odd dealerships explore ways to stay in the game