Business Standard

Honasa Consumer forays into personal wash category with launch of moisturizing lotion soaps

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Honasa Consumer (Mamaearth) announced its entry into the personal wash category. The brand's expansion into this segment marks a significant milestone in its mission to provide safe, effective, and toxin-free goodness for consumers across the country.

Mamaearth Moisturizing Lotion Soaps are Grade 1 soaps with Made-Safe certification in a non-drying formula.

Available in 4 variants Ubtan, Vitamin C, Multani Mitti and Neem, the personal wash category includes a variety of soaps tailored to different skin types and preferences.

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First Published: Mar 11 2024 | 1:57 PM IST

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