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Piramal Pharma forays into men's grooming market in India with launch of BOHEM

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Piramal Pharma announced its foray into men's personal grooming category with the launch of BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma intends to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.

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First Published: Apr 10 2024 | 4:54 PM IST

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