GRM Overseas Ltd News
GRM Overseas buys stake in Rage Coffee in push into new-age brands
The company becomes the largest shareholder in three-year-old Rage Coffee's parent, whose investors include Sixth Sense Ventures, and prominent figures such as cricketer Virat Kohli
 "GRM Overseas buys stake in Rage Coffee in push into new-age brands")
GRM Overseas appoints bollywood star Salman Khan as brand ambassador
Basmati rice exporter GRM Overseas on Wednesday said it has appointed Bollywood actor Salman Khan as its brand ambassador for basmati rice and wheat flour. GRM Overseas Managing Director Atul Garg said Khan's mass appeal and fan base align with the company's 10X brand range of basmati rice and 10x Shakti range of wheat flour. "I'm excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity," Khan said in a statement. The partnership aims to leverage Khan's iconic status to strengthen GRM's brand presence and connect with consumers globally, the company said. Founded in 1974, GRM Overseas exports premium basmati rice to over 42 countries and has expanded from a rice manufacturing and trading house to a consumer staples organization. The company said it plans to use Khan's influence to inspire consumers to make healthier food choices and join a movement prioritising sustainability and empowerment. GRM Overseas is listed on both National
 "GRM Overseas appoints bollywood star Salman Khan as brand ambassador")
