Dhanteras 2023: Appetite for gold products adds glitter this season

Overall sales have seen an increase over last year, but that was in value terms and not in quantity, because of prices being 20 per cent higher than last Diwali

Even after two roaring Diwali seasons of gold demand, Indian consumers still seem to have an appetite for gold products. The feedback received from many quarters suggests sales in value terms are expected to be 15 per cent higher than those during Dhanteras last time.
 

Because of some moderation in gold prices in the past two-three days, consumers came to stores late afternoon on Friday to buy gold.

In terms of tonnage, sales are estimated to be more or less at last year’s levels. In value, sales could be higher because gold prices are around 20 per cent higher this