HSBC is under fire and was forced to apologize in full-page newspaper ads for helping customers avoid taxes. Bloomberg spoke to Director of FWD PR Adrian Beeby for his analysis and top tips to manage a crisis.

HSBC's image: A lesson from the PROs

IT company Wipro on Monday said it has appointed Ranjita Ghosh as its new Global Chief Marketing Officer (CMO), effective  February 1 next year.
Ghosh takes the chair from Laura Langdon, who has decided to explore career opportunities outside Wipro, a company statement said.
Previously CMO of Wipro's Asia Pacific, Middle East & Africa (APMEA) strategic market unit, Ghosh will now lead all marketing activities for Wipro across its geographies.
She will report to the Chief Strategist & Technology Officer Hari Shetty.
With about two decades of experience in the global technology services industry, she has held various roles in sales, business development, growth marketing, buyer experience, and ecosystem partnerships.
Additionally, she has managed marketing for several high-value portfolios and led teams across North America, Europe, and Asia-Pacific.
Shares of Wipro settled at Rs 307.90 apiece on the BSE on Monday, 0.90 per cent higher than the previous close.

Ghosh takes the chair from Laura Langdon, who has decided to explore career opportunities outside Wipro, a company statement said.

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Prime Minister Narendra Modi on Monday said it pains his heart when there are attempts to spread violence and cause disruption in society.
Speaking at the Christmas celebrations hosted by the Catholic Bishops' Conference of India, Modi stressed the importance of strengthening the spirit of love, harmony and brotherhood in line with the teachings of Jesus Christ.
Citing the Christmas market attack in Germany and the 2019 Easter bombings in Sri Lanka, he said it is important to come together and fight such challenges.
Modi stressed that only a human-centric approach as adopted by India can take a 21st century world to new heights.
This is the first time that a prime minister has attended such a programme at the headquarters of the Catholic Church in India.
The prime minister also said no matter where they are or what crisis they face, today's India sees it as its duty to bring its citizens to safety.
He recollected several memories, particularly the fulfilling moments when  Father 

Modi recalled the recent Christmas market attack in Germany and that during the 2019 Easter bombings in Sri Lanka, he had paid tribute to the victims. Modi stated that this Christmas is more special

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Blend launches Blend Studio: AI tool for ecommerce photography

New Delhi [India], March 16 (ANI/PNN): Blend, an AI-powered design and photography application for DTC brands and ecommerce sellers, recently launched Blend Studio - the Chat GPT for product photos.

Celebrity and Travel Photographer Rahul Lokare from Flamingo Productions creates waves of change in the world of photography.

Xiaomi 13 Pro

Priced at Rs 79,999 for the 12GB RAM and 256GB on-board storage, the Xiaomi 13 Pro offers a novel imaging experience on top of a premium package

HSBC's image: A lesson from the PROs

HSBC is under fire and was forced to apologize in full-page newspaper ads for helping customers avoid taxes. Bloomberg spoke to Director of FWD PR Adrian Beeby for his analysis and top tips to manage a crisis.

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