AI reckoning for world's ad industry at Cannes Lions

As clients demand personalised messaging in a rapidly changing market, AI tools can create ad solutions quickly. Now, the ad industry is consumed about the future of creativity

Walking along the Promenade de la Croisette during Cannes Lions 2024, one could be forgiven for thinking that a global technology conference was underway. The billboards along the Croisette boasted of an impressive presence of technology companies. And the stages among a cluster of white tents on the beach were awash with chatter on technology. 

The debate was: Is technology killing creativity in advertising and marketing or strengthening it?

This question has shaken the industry to the core. Cannes Lions has a 70-year-old history of being the creative industry’s annual celebration of excellence. Gathered at the French Riviera, advertising